OUR WORK · CONCEPT PROJECTS
These concept projects show our approach to the systems we build most: trial booking, class schedules, salon booking, direct ordering, quote requests and monthly reporting. The brands are fictional; the thinking is exactly what we bring to client work.
CONCEPT PROJECT · GYMS & FITNESS
A free-trial funnel that books, confirms and reminds, without anyone at the front desk.
Try it: the phone on the right is clickable.
CONCEPT
IronPulse Fitness
Book your free trial
CLASS
TIME · TUESDAY
Confirmation by SMS & email · reminder 2 h before
CONCEPT · GYMS & FITNESS
TRIAL BOOKING FUNNEL
The problem
Visitors liked the gym but had to call or walk in to try it. Evening enquiries waited until the next day.
What we designed
Designed to turn after-hours visitors into booked trials and cut no-shows.
CONCEPT · YOGA & PILATES
CLASS SCHEDULE & INTRO OFFER
The problem
The timetable was a PDF. First-timers couldn't tell which class suited them, so they never booked.
What we designed
Designed to make the first class easy and the second one automatic.
CONCEPT · SALONS & BEAUTY
ONLINE BOOKING & REMINDERS
The problem
Bookings only happened by phone during opening hours, and no-shows left gaps every week.
What we designed
Designed to fill chairs outside opening hours and reduce no-shows.
CONCEPT · RESTAURANTS & CAFÉS
DIRECT ORDERING & TABLE BOOKING
The problem
Most orders came through delivery apps that took a large commission and kept the customer details.
What we designed
Designed to move repeat orders from apps to the restaurant's own channel.
CONCEPT · HOME SERVICES
CALLS, QUOTES & MISSED-CALL TEXT-BACK
The problem
Calls went unanswered during jobs, and those customers simply rang the next plumber on Google.
What we designed
Designed to capture the jobs that used to be lost to voicemail.
CONCEPT · ALL INDUSTRIES
MONTHLY REPORTING
The problem
Owners had analytics accounts they never opened, and no idea which changes were working.
What we designed
Designed so every client can see progress in two minutes.
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